brand strategy | visual identity | website design + development | brand collateral
Electric Woman needed a visual identity powerful enough to match the movement it's sparking around the world. The founder, Nikki Armytage-Foy, is an absolute power soul, and she needed a venue for her mission, which was quickly becoming much more than its original purpose of one-to-one and group coaching.
We started with some heavy strategy sessions, expanding on existing strategic work and defining what Electric Woman is, the various pieces of its offer and its dreams for evolving in the coming years.
When we began to build out the website, we were able to keep these provisions in mind and provide helpful organization to her offer through the visual design.
We strove for a balance between inspiring and grounded, light and dark, expansive and focused.
With the site live, we began applying the new brand to additional collateral, such as leader decks, social media, newsletters, events and beyond.
Working with Annie has brought my brand to life, and I am much more focussed and clear about the business direction as a result. The designing, building and launch of my website was such a rewarding and creative time, especially after years of having an old website that I was never happy with. Annie made the process inspiring and easy with her clear grasp of what I wanted to do and her creative ideas were so inspired! They were sharp, bold and brave and this helped me write powerful copy, she even challenged me here, making sure the copy was strong and clear. I would highly recommend her to anyone who wants a stunning, clear, effective and powerful website.