Brand Strategy | Brand Identity | Website Design + Development
Daniela Kende is a Los Angeles based health and wellness coach intent on getting her clients to see how much more there is to health than food. Her approach is holistic, thoughtful and heavily informed with the latest information in her field. Her clients report major life transformation, not just health changes and Daniela has been partnering with big brands to expand her reach.
Daniela came to me for a new website. She had spent years growing her Color Me Complete brand and coaching company, and had developed enough strategy and content to bring her business to the next level. Now she just needed a website that would support this new phase of growth.
We started with a few discovery sessions over green juice and turmeric lattes, and concluded that her brand needed a fully refreshed identity...and a new name. Color Me Complete was no longer supporting her, feeling appropriate for some of her courses and workshops, but not her 1-1 Coaching offer or her personal brand as a speaker and brand collaborator. She wanted to bring a new degree of visual and verbal sophistication and consistency to her brand.